Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves …
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5 Social Media Marketing Myths to Bust in 2021
While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry. Shoppers are using social …
Read More »Learn More About Project Management
Using project management strategies can help you become a stronger leader and more effective at developing and executing projects at your business. To learn more, consider these resources as recommended by Diane Flynn-Brake, director of business project management at Ace …
Read More »Cater to Customers Creating At-Home Offices and Classrooms
For millions of people across North America, kitchens have become classrooms, rec rooms are now executive board rooms and every other previously unused corner of a home is finding new purpose and possibility during the pandemic. Research from PwC indicates …
Read More »4 Steps to Better Project Management
Just like you shouldn’t begin construction on a new building without a blueprint, you wouldn’t want to start a new initiative around your store without a well-laid plan. A carefully devised strategy can help you finish on time and on …
Read More »Register Now: ILSR to Host Webinar on Strengthening Antitrust Laws
On Feb. 22, from 1:00-2:15 p.m. EST, the Institute for Local Self-Reliance (ILSR) will host a webinar on the importance of strengthening antitrust laws. Register now to join leaders in the small business community as they discuss the critical role …
Read More »How Personality Assessments Improve Company Culture
Have you ever felt like you and a co-worker just do not see eye to eye? They want things done one way and you want to achieve the same goal differently. Spending so much time with someone you don’t get …
Read More »Kick Your Social Media Outreach Up a Notch
Throughout 2020, home improvement retailers had to find new ways to engage their customers and boost sales. One of the key ways they achieved this connection was through digital interaction on some of the world’s biggest social media platforms. As …
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