There are many ways to reward employees without handing out bonuses or promotions. Sometimes a heart-felt “thank you” can go a long way. The following Inc. article provides a list of 20 techniques to reward employees without “spending a dime.” While …
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Adapting the Brick and Mortar Store
Online shopping and purchasing have become mainstream within the United Sates. “Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to …
Read More »Switch Bargain Hunters to Loyal Customers
Businesses should make it a priority to build customer loyalty, not just promote special sales, this holiday shopping season, according to an article by Inc. While customers are actively seeking gifts for everyone on their Christmas lists, finding the best deals in …
Read More »Tips to Improve Your Online Customer Service
Apple occupies the throne in the tech world, but if you have a problem with your iPhone or MacBook, you either need to go to a retail store or wade around in online forums. And good luck trying to get …
Read More »Email Marketing Must be Targeted
Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …
Read More »Make Payroll a Priority as the Year Ends
While 2014 is coming to an end, tax season is quickly approaching. Independent retailers must make sure their stores’ financials are in check and begin preparing year-end reports. There are many cost-cutting advantages for small business, so review the following article that provides …
Read More »Improving the Customer Experience
Surveys are a great way to get feedback from customers, but sometimes the questions provide ambiguous answers rather than specific, helpful advice. An article from Retail Customer Experience highlights six questions to ask your customers that will provide valuable feedback …
Read More »Five Strategies to Ensure Family Business Success
Non-family businesses can learn a lot from family businesses, says Henry Hutcheson, a certified Family Business Advisor and founder of Family Business USA consultancy. “Family businesses outperformed non-family businesses during the boom years leading up to the 2008 recession, and …
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