Marketing

Rewarding DIY and retail customers is crucial to building a solid customer base, but retailers can’t forget about professionals and contractors, who for some, make up a large percentage of their customer base. For McCormick Paints, which has 28 locations …

Before you can build customer loyalty, you need to know where your customers currently stand. Customer loyalty can be a tricky metric to measure, but fortunately there are several ways to assess how faithful customers are to your company.  Find …

In October, the North American Hardware and Paint Association (NHPA) hosted its first major in-person event since the start of the pandemic, the NHPA All-Industry Conference. The event was held in conjunction with the National Hardware Show. At the helm …

Luckily for hungry customers who are shopping at Paint Perfection in El Campo, Texas, they can grab a bite to eat and a coffee while they’re in the store. Owner Molli Bodungen wanted to creatively use her paint store’s space …

As we head into the holiday shopping season, Vericast, a marketing solutions company, found that consumers want to shop early and shop local. Because of anticipated shipping delays, 55 percent of respondents said they will shop in person instead of …

Sunlight trickles through the trees as staff members set out chairs, lay the aisle runner and clear a space for the band, all in preparation for a special celebration. This isn’t your ordinary event venue, however. Tucked behind Crest True …

While the content you include in an email or e-newsletter is the most important thing to consider when sending digital communications, it’s also a good idea to look at what time you’re sending emails. According to GetResponse, nearly 22 percent …

No industry is immune to the supply chain woes gripping the retail world. While consumers are well aware of the issues, they are still looking for answers and relying on their favorite retailers to still provide the products they need. …