Marketing

January is the perfect time for a fresh start and the perfect opportunity to get your home and life organized. Our newest department, Project Point, shared the steps for creating a mason jar organizer and here, we share additional DIY …

Swift advances in technology combined with the pandemic have permanently changed how consumers shop. During the pandemic, the instances of customers using amenities like buy online, pick-up in store (BIPOS) and curbside pickup boomed and in-store features like smart displays …

One of the best ways to build a faithful customer following is by offering a loyalty program that rewards faithful patrons. The stats speak for themselves. Not all loyalty programs are created equal, so we share four essential elements for …

The holidays are just around the corner but many consumers have already started checking off their holiday shopping lists. U.S. News & World Report shared three shopping trends consumers can expect as they purchase gifts, decor and more for their …

Update: Small Business Rising has updated their toolkit to last through the 2021 holiday season. Download it here. Kick off Small Business Saturday with the Small Business Rising Holiday Toolkit. Small Business Rising developed these materials for business owners and …

Memes—you’ve laughed at them, you’ve shared them and now you can use them in your company’s marketing efforts. When used correctly, memes are an excellent way to connect with customers through humor and make your company more authentic and relatable. We …

If an operation didn’t already utilize e-commerce and contactless systems before the pandemic, they most likely added them during the shutdowns to better serve their customers. Customers have come to expect these options, so retailers should stay on top of …

No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …