No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …
Read More »Marketing
McCormick Paints Builds Loyalty With Professionals
Rewarding DIY and retail customers is crucial to building a solid customer base, but retailers can’t forget about professionals and contractors, who for some, make up a large percentage of their customer base. For McCormick Paints, which has 28 locations …
Read More »4 Ways to Measure Customer Loyalty
Before you can build customer loyalty, you need to know where your customers currently stand. Customer loyalty can be a tricky metric to measure, but fortunately there are several ways to assess how faithful customers are to your company. Find …
Read More »Planning Events in a Post-Pandemic World
In October, the North American Hardware and Paint Association (NHPA) hosted its first major in-person event since the start of the pandemic, the NHPA All-Industry Conference. The event was held in conjunction with the National Hardware Show. At the helm …
Read More »Coffee Is a Winning Ingredient at Paint Perfection
Luckily for hungry customers who are shopping at Paint Perfection in El Campo, Texas, they can grab a bite to eat and a coffee while they’re in the store. Owner Molli Bodungen wanted to creatively use her paint store’s space …
Read More »Consumers Want to Shop Locally This Holiday Shopping Season
As we head into the holiday shopping season, Vericast, a marketing solutions company, found that consumers want to shop early and shop local. Because of anticipated shipping delays, 55 percent of respondents said they will shop in person instead of …
Read More »RSVP Yes: How Adding an Event Venue Can Boost Your Business
Sunlight trickles through the trees as staff members set out chairs, lay the aisle runner and clear a space for the band, all in preparation for a special celebration. This isn’t your ordinary event venue, however. Tucked behind Crest True …
Read More »The Best Time to Send Customer Emails
While the content you include in an email or e-newsletter is the most important thing to consider when sending digital communications, it’s also a good idea to look at what time you’re sending emails. According to GetResponse, nearly 22 percent …
Read More »