2020 Q1

For more than 70 years, Friedman’s Home Improvement has sought new ways to serve its California customers. With four locations and a diverse customer base that includes weekend DIYers, professional builders and every trade in between, the Friedman’s team is …

You’ve felt the winds of change. In this new decade, retail realities that once seemed like figments of the imagination are now commonplace. Robots work alongside humans in big boxes, and customers can have an entire shopping experience on the …

Understanding how home improvement customers research products online and ultimately make their purchases is critical. As customers begin to expect more online interaction from the businesses they shop, discover how you can position your website for ongoing success. The 2019 …

At Friedman’s Home Improvement, a chain of northern California home improvement centers, a new ERP system is helping employees at all levels solidify their commitment to a positive workplace culture. President and CEO Barry Friedman says the process of implementing …

Throughout retail industries, the financial toll of organized retail crime is growing. The National Retail Federation (NRF) recently compiled data on retail theft, shedding light on one of the industry’s most pressing problems. A staggering 97 percent of retailers say …

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …