Busy Beaver has partnered with Upside, a digital marketplace that provides cash back opportunities for consumers. Both Nation’s Best and The Aubuchon Company announced partnerships with Upside since 2023. This partnership is set to boost new and infrequent customer traffic for Busy Beaver, while also marking a significant step in Upside’s expansion beyond the food and fuel industries.
“Partnering with Upside perfectly aligns with our commitment to providing a customer-first retail experience,” says Adam Gunnet, director of IT & business intelligence. “We are excited to strengthen our position as the go-to home improvement center in the communities we serve by embracing innovative partnerships, exceptional customer service and cutting-edge technology.”
Consumers have more choices than ever, and retailers are finding loyalty perks, discounts and an enhanced in-store experience have become important as they choose where they spend their dollars.
By joining the Upside platform, retailers gain free exposure to millions of consumers through Upside’s app and partner network, reaching shoppers and influencing their behavior at the crucial moment when they’re deciding where to buy.
“Upside limits participation in all its categories on a first-come, first-served basis. As the platform rapidly grows to fill these quotas, joining early positions Busy Beaver to capitalize on the first-mover advantage, driving significant incremental profit as more consumers earn cash back with every transaction,” says Kevin Hart, Upside’s chief sales officer.