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Businesses Advertise With Personalized Products

Besides handing out business cards, another way for a company to advertise is through personalized products, such as magnets, keychains or coffee mugs. Now, local businesses in Loyalton, California, are getting their names out to their youngest consumers by personalizing children’s toys.

It’s all thanks to Sierra Valley Home Center, which sells personalized wooden toys from toy manufacturer Melissa & Doug.

“We showcased these at our recent ladies’ night event, and the response was outstanding,” says owner Kim Folchi.

She set up a display that included Loyalton Fire Department fire engines, a Sierra Valley Stables horse carrier and other toys customized with the names of various local businesses.

“We even had custom ‘I Fly Sierra Valley!’ airplanes,” she says. “Customers were thrilled, and several have since placed orders for individual personalized toys for their businesses or families.”

Want to try something similar in your store? See if you can find one or two lines of popular products that might benefit from personalization (the housewares category in particular could really benefit from this service), and offer this option to other businesses in your area.

It can help you grow your customer base and provide those companies with a unique form of advertising.

About Lynnea Chom

Lynnea is the senior graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in Graphic Design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and volunteering at her family-owned childcare facility.

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