Hardware Retailing The Industry's Source for Insights and Information
In September, Ryder System Inc. released its 2024 study, The Influence of Omnichannel Excellence on Consumer Behavior, which benchmarked consumer behaviors, preferences and expectations when shopping online. The study found that consumers want a mix of online and brick-and-mortar shopping experiences. Finesse your omnichannel strategy and tap into these best practices to provide an engaging experience for your customers in-person and online.
61% of consumers shop in-store specifically because they enjoy the experience, up 21% from 2023. Here are 5 ways to enhance customer experience:
- Provide complimentary Wi-Fi
- Offer free popcorn or coffee
- Play background music
- Put on in-store events
- Keep your website up-to-date
77% of consumers search for items on a mobile device while in a store. Out of these consumers, 31% want to learn more about a product and 17% want to see other items frequently purchased with a product they’re considering. Here are 5 ways to increase add-on sales in your stores:
- Educate employees with product-specific training
- Cross-merchandise across categories
- Train employees to ask questions that start a conversation
- Use thoughtful signage that promotes add-on products
- Share product information and add-on product suggestions online
