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Home Hardware’s BeautiTone has named ‘Rosewater’ (TR27-2-1) its 2027 Color of the Year. The soft, radiant pink balances comfort with sophistication, offering a fresh take on creating calm, lived-in spaces.
‘Rosewater’ marks a shift from the deeper, moodier hues of recent years, including 2026 Color of the Year Muse, an earthy green, and 2025’s Midnight Flora, a dramatic red purple. For 2027, BeautiTone’s color experts are seeing a move toward softer hues that bring a sense of warmth and optimism into the home.
“Home is where we recharge, reconnect and find moments of calm amid busy lives,” says Donna Robertson, paint consultant, BeautiTone Paint and Home Products. “Across Canada, we’re seeing homeowners move away from stark, high contrast interiors toward colors that feel warmer, more approachable and enduring. Rosewater brings that warmth and softness into the home while maintaining a refined look that homeowners can build around for years to come.”
Each year, BeautiTone’s Color of the Year is selected through a comprehensive trend forecasting process that considers influences across fashion, home décor, culture, technology and the broader social mood. The team also draws on insights from global color partners and BeautiTone paint experts across Canada, helping identify a color that reflects where design is heading and how homeowners want their spaces to look and feel in the year ahead.
With subtle yellow undertones, ‘Rosewater’ captures the warmth of petals illuminated by morning light, brightening interiors while maintaining a sense of warmth and comfort. ‘Rosewater’ is part of BeautiTone’s 2027 Color Trends palette, Echoes of Earth, a collection of hues inspired by nature that encourages warmer, more layered interiors that feel welcoming and connected to the natural world.
“Rosewater is incredibly versatile and can be used in ways that feel subtle or make a statement,” says Robertson. “For a more immersive look, use it across all four walls in a bedroom or living space, or introduce it through a feature wall, cabinetry or an interior door. Pairing Rosewater with wood, natural stone and textured finishes brings out its warmth and creates a space that feels layered and inviting.”
‘Rosewater’ and the full Echoes of Earth palette are available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada, and are available across BeautiTone’s Designer, Pure, Signature and Pro300 paint lines.
