Following the success of the virtual Fall Market, the Do it Best Spring Market opened March 7 to an online audience. The Spring Market builds on what worked at the Fall Market, which saw a 63 percent increase in sales, …
Read More »Lindsey Thompson
Marketing in a Post-Pandemic World
Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves …
Read More »spoga+gafa 2021 Postponed to August, Plans Hybrid Event
Due to the continuing uncertain situation regarding COVID-19, Koelnmesse has responded to the call by the green garden lifestyle industries and, for one year only, moved spoga+gafa—the world’s largest garden and lifestyle trade fair—to Aug. 8-10. Koelnmesse is working on …
Read More »House-Hasson Names New Company President
House-Hasson Hardware’s board of directors unanimously voted to make Steve P. Henry the new president of House-Hasson Hardware, America’s largest independent regional hardware distributor. House-Hasson’s leadership change follows the Feb. 15 death of company president Don Hasson. Henry has served …
Read More »5 Social Media Marketing Myths to Bust in 2021
While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry. Shoppers are using social …
Read More »How Project Knowledge Leads to Power Tool Sales
There are two common reasons a DIYer will come to you for a power tool: They are replacing one that is outdated or broken or they’re taking on a project that requires a new tool. According to data from the …
Read More »Selling Local Goods to Support the Community
From ice chippers to salsa, sauces to cat toys, Chocolay Ace Hardware in Marquette, Michigan, stocks a wide variety of locally made products. The store owners know that buying local is more than just a passing trend or feel-good move …
Read More »Instacart and Walgreens Partner for Home Deliveries
Pharmacy, health and beauty company Walgreens announced it will be partnering with Instacart, a North American online grocery platform, to provide an on-demand delivery option to its customers, CNN reports. Prior to the agreement, Walgreens did not have its own …
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