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Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

Young DIYers Learn Tricks of the Trade at HomCo

One Saturday afternoon each month, some of HomCo Lumber & Hardware’s youngest customers can be found at the back of the store, working on their own DIY projects. The kids are participating in a Young Builders event, hosted monthly at the …

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Planning an Event? Don’t Forget Pro Customers

Ladies’ nights and other customer appreciation events geared toward your DIY customers are a great way to advertise your store and promote community involvement, but the next time you plan an event, don’t forget about another segment of your customer …

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Merchandising With a Bit of Color

When it comes to merchandising, remember it’s more than how you arrange your endcaps or power aisle. It can even include the colors on your walls or floor, or even a pegboard. A couple of years ago, Bill and Sharon …

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Event Turns Store Into Zoo (in a Good Way)

Regular customers to Klem’s know the store is a great place to buy any pet products they may need, but for a few days last spring, it was the place to see some animals, too. A local traveling zoo that …

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Ace Store Offers Hardware Science

Most hardware stores deal with home improvement, but visitors to Bellingham Ace Hardware can learn a little about science as well. The store sells Hardware Science kits, which come with a book of science experiments put together by an Ace …

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Busy Beaver Educates Customers During Grand Opening

Many retailers offer seminars for their customers, teaching them how to do basic DIY work around the house and answering questions about common projects. But the team at Busy Beaver went above and beyond, hosting a dozen seminars in one afternoon …

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An Old Feel in a New Store

When customers walk into Palmer Lumber & Hardware in Palmer, Kansas, they’re stepping into a building that’s almost brand-new. But if they take a quick look around, they might notice a few old pieces in the store, such as the …

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