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Dan Tratensek

Dan is the chief operating officer and publisher NHPA. In his position at NHPA, Tratensek has the opportunity to visit with independent retailers of all types and sizes and shape the association’s content, training and research to meet the needs of its members. Prior to his current position, Tratensek worked in a variety of roles for the association and has been involved in business journalism and news reporting for more than three decades.

Live From The Forest

Live From the Forest - Feature

To watch the full video, click here. Dan Tratensek takes a break from building the Tratensek survival hut out in the forest to present his favorite products from the month. From folding shovels to camp aprons, these new products lend …

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New Products Vlog: January 2013

To watch the full video, click here. Publisher Dan Tratensek shares his favorite new products from January in his monthly vlog. This month, he comes to you live from, where else, but a winter wonderland. See what’s trending.

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2012 Market Measure: The Industry’s Annual Report

To watch the full video, click here. NRHA’s most popular webcast, the Market Measure will provide original data from its annual report. This webcast is an essential tool for any channel of the home improvement sector and will provide an …

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A Guide to Employee Management

To watch the full video, click here. Anchored by information released just this year in the Employee Compensation Study developed by the North American Retail Hardware Association, this webinar will tap into the latest management strategies from hiring, training and …

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How to Sell: Paint and Sundries

To watch the full video, click here. As a staple in every hardware store, the paint and sundries department has always been a popular destination for DIYers and contractors. But, how can retailers really get the most profit out of …

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The Evolving Home Improvement Channel

To watch the full video, click here. Get in touch with the ins and outs of the distribution, manufacturing and retail segments of today’s evolving home improvement channel. Tune in for coverage on what’s going on within the industry’s largest …

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The Rebirth of DIY

To watch the full video, click here. Is economic pressure encouraging an increase in DIY activity across the country? Supported by original research, this webinar will examine how consumers’ attitudes toward do-it-yourself projects have changed over the years, and how …

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How to Sell: Building Materials

To watch the full video, click here. What are high-performance lumber and building material retailers doing to keep their businesses profitable, especially in light of the recent economy? This webinar will explore trends in this important business segment and how …

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