Hardware Retailing The Industry's Source for Insights and Information
The Aubuchon Company, a fourth-generation family-owned hardware chain, announced its partnership with Upside, a digital marketplace that allows consumers to earn cash back for purchases.
This collaboration marks a milestone for Aubuchon and Upside as it is the first store of its kind to partner with Upside.
“As the Aubuchon Company grows, Upside’s digital marketplace provides us with a new avenue to connect with both new and existing customers,” says Aubuchon president and CEO William E. Aubuchon. “This partnership will introduce innovative ways for us to engage digitally with customers, fostering stronger relationships and loyalty.”
Upside initially transformed brick-and-mortar commerce in the fuel sector by providing cash-back promotions that adjust in real-time. Upside has over $5 billion in annual commerce flowing through its platform. To date, Upside has returned $575 million in cash to its users, generated $1.3 billion in profit for its retailer partners and allocated 1% of its revenue to support sustainability initiatives.
“Our goal is to become a digital layer that makes all brick-and-mortar commerce more economically efficient,” says Nick Worswick, president of Retailer Go-to-Market at Upside. “We are excited about the strides we are making toward this goal, particularly through our new partnership with the forward-thinking, locally owned and operated hardware retailer, Aubuchon Company. We look forward to measurably increasing foot traffic at their high-quality locations.”
The new partnership not only broadens users’ opportunities to earn cash back at new locations but also significantly enhances the marketplace’s impact on retailers. Aubuchon currently operates over 100 stores in the Northeast.
