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Amazon Wants to Move in With You

Amazon is already a click away on your smartphone or computer, but you can bring the online retailer even closer to home through Dash buttons – small devices made for ordering products.

Now Amazon is available to share your kitchen, bathroom, laundry room and any other home space with you in the form of the Amazon Dash buttons, if you’re an Amazon Prime member.

Each button is programmed to order a single regularly used consumable product from Amazon, so customers might put a Tide button on their wash machine or a Kraft Macaroni & Cheese button on the refrigerator.

The buttons provide the online retailer with unique access to customers.

“The Dash button could act as a tiny storefront for Amazon to remind customers to buy products from the company–something the online retailer can’t normally do out on the street, since it doesn’t have brick-and-mortar stores,” Ben Fox Rubin writes for CNET.

Consumers can stick the buttons, which connect to the Internet, in every room in their homes. If they run out of laundry detergent or another product, they can hit a button to order it immediately.

“The Dash Button … represents the ability to think beyond desktops or mobile devices to introduce a completely new way of imagining consumer demand,” according to Forbes.

Amazon began selling Amazon Dash buttons to the general public in September at a price of $4.99 each, according to CNET. The buttons are specific to brands included in the program.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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