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Amazon to Open First Brick-And-Mortar Store

Sara Logel October 14, 2014 Industry News

According to a USA Today article, Amazon will open its first physical location in Manhattan this holiday season. Unlike a typical retail store, Amazon will use this location as a small warehouse to ship same-day delivery products in New York, product returns and product pick-ups for online orders.

The article also explains that Amazon will likely use some of its floor space to showcase its products such as the Kindle e-reader and Fire phone. Opening a physical location will provide high foot traffic during the holiday season and give Amazon feedback on where to go with this segment of operations.

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About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.