Hardware Retailing The Industry's Source for Insights and Information
This week, Ace Hardware announced the national launch of its free in-store pickup program at participating Ace stores.
The program will allow customers to check their neighborhood Ace store’s available inventory on www.acehardware.com before visiting a store or place their orders online and then pick up the items at the store.
“Free store pickup enables consumers in neighborhoods across the country to complete their home maintenance projects more quickly and easily than they were able to before,” according to Jeff Gooding, senior director of consumer marketing for Ace Hardware Corporation. “Our new service will offer a more convenient way to shop, saving consumers’ time and giving them the confidence that their local Ace has everything they need, so they can get it right away and complete their project.”
In conjunction with the launch of free store pickup, Ace is debuting a TV commercial featuring PGA Tour star Hunter Mahan. The commercial highlights the benefits of the free store pickup program and will air on more than 30 cable networks. Ace Hardware announced a multi-year sponsorship of Mahan in January.
Free store pickup program first piloted in 2014 at select Ace stores. Users can access free store pickup on their mobile devices through the mobile website, as well as Ace’s iPhone and Android apps.
