This year, Ace Hardware joins in the age-old tradition of Groundhog Day with the introduction of Ace YardRx, a new subscription service offering personalized yard care for homeowners across the country. Ace will then hold the title of “Official Yard Care Sponsor of Groundhog Day.”
Viewers can tune in virtually to watch the Groundhog Day tradition unfold in Punxsutawney, Pennsylvania, which will be livestreamed on the Ace Hardware Instagram account at 7:15 a.m. EST.
Using selling data, Yard Rx will allow a customer to put together a fully customized product mix based on their location, climate, size of their yard, goals and more. The customer can purchase all the necessary products at a discount in one transaction online any time throughout the year and receive multiple deliveries throughout the season, giving them the right products for their yards at the right time.