Home » Industry News » Ace Hardware Returns as Official Yard Care Sponsor for Groundhog Day 2026

Ace Hardware Returns as Official Yard Care Sponsor for Groundhog Day 2026

Ace Hardware has returned to Punxsutawney, Pennsylvania, as the official Yard Care Sponsor of Groundhog Day. The brand first joined the celebration in 2025 with the launch of Ace YardRx.

“Groundhog Day is really about looking forward and building momentum, no matter what the forecast brings,” says Kim Lefko, chief marketing officer at Ace Hardware. “Ace YardRx gives people a simple plan and confidence heading into the season, with advice and products they can trust from their local Ace.”

Ace YardRx delivers customized yard care product bundles to customers’ homes based on location, yard size, grass type and application preference. This year, Punxsutawney Phil saw his shadow, predicting six more weeks of winter.

See more photos of Ace’s Groundhog Day sponsorhip below:

About Annie Dameworth

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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