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RONA Inc. recently announced it is partnering with Canadian Industries Limited (CIL) to focus on its professional paint assortment, including SICO and RONAPRO by Dulux, a new Canadian paint brand tailored to the needs of pros.
“By partnering with CIL and leveraging the strength of Canadian brands SICO and Dulux, we are making it easier for customers to choose the right paint. By launching RONAPRO by DULUX, we are providing a great addition to our assortment and delivering professional-grade quality paint at great value for our pro customers,” says Doug Young, chief merchandising officer at RONA inc.
The RONAPRO by Dulux new paint portfolio features four quality tiers, ensuring the right range of sheen, tintable bases and size formats to meet pro needs.
“We are proud to partner with RONA to bring RONAPRO by Dulux to market,” says Tim Fisher, CIL co-president, retail. “Drawing on the expertise of Dulux, this partnership combines RONA’s retailer strength in serving pros with our deep understanding of the needs of painters—expanding access to tailored solutions for professional painters across a broader range of products sold exclusively under the RONAPRO by Dulux brand.”
RONA is also introducing a streamlined SICO assortment, including SICO Scuff Guard, an interior paint created for high-traffic, high-visibility commercial and residential spaces.
