Hardware Retailing The Industry's Source for Insights and Information
According to a new Home Improvement Research Institute (HIRI) report, social media is shaping how homeowners start, plan and spend on projects. The home improvement shopping journey is complex, and marketing teams need to understand how the demographics are researching and spending. Here are the key insights and what they mean for your operation’s marketing efforts in 2025.
Purchase Prompts
Gen Z and millennials check social media the most before buying a home improvement product.
Generational Comfort
Gen Z and millennials are more comfortable making home improvement purchases through social media links or shops.
