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Debuting on Groundhog Day, Ace released YardRx, a subscription service designed to deliver personalized yard care solutions directly to customers’ homes. Ace Hardware served as the “Official Yard Care Sponsor of Groundhog Day” with Punxsutawney Phil’s shadowed prediction signaling six more weeks of winter.
Ace YardRx provides a tailored plan based on a customer’s regional location, grass type, yard size and brand or application preferences. Key features include providing customized recommendations on the right products for specific regions, products available from trusted brands and products delivered at no additional cost at the ideal time for maximum effectiveness.
“We’re excited to launch Ace YardRx, a new subscription service that delivers yard care directly to our neighbors’ homes,” says Kim Lefko, chief marketing officer at Ace Hardware. “Groundhog Day is about looking ahead, no matter what the weather brings, and with Ace YardRx we’re making it easy to do just that—prepare for the seasons to come with personalized product bundles delivered at the right time for a beautiful yard.”
Customers can access Ace YardRx by logging into their Ace Rewards account and entering their address at Ace YardRx. They will then receive a personalized package based on their location, yard size and grass type. Product recommendations include treatments for patch and repair, fertilizer, weed control, insect control and general seeding. Customers can also modify their program to address specific issues such as fungus, certain insects or weeds.
Lefko shared more with Hardware Retailing on how the program will benefit Ace retailers and their customers.
Hardware Retailing (HR): What makes Ace Yard Rx unique?
Kim Lefko (KL): Ace YardRx is unique because it combines personalized yard care with Ace Hardware’s trusted quality and convenient delivery. Unlike generic, one-size-fits-all solutions, Ace YardRx offers tailored prescriptions based on a customer’s location, grass type, yard size and individual preferences. This ensures that each homeowner receives the most effective products for their specific yard care needs.
HR: What are the biggest benefits Ace hopes to give to customers through the Ace YardRx program
KL: The service benefits customers by removing the guesswork from lawn maintenance. Seasonal treatments are delivered directly to their doors at no additional cost, making it easy to care for their yards at the right time. The program is delivered by local Ace “YardRx-perts,” giving homeowners confidence in the quality and effectiveness of their products. With guaranteed seasonal savings on Ace YardRx products during the current calendar year and regionally optimized care, YardRx provides homeowners with convenience, cost savings and the tools to achieve a beautiful lawn year-round.
HR: How will the Ace YardRx program better help Ace retailers serve customers?
KL: Ace YardRx reinforces our reputation as “The Helpful Place” by taking our commitment to customer service to the next level. Our Ace retailers will bring personalized products that address the unique yard care needs of every customer, strengthening our role as a trusted partner in all things home maintenance.
In addition, Ace YardRx showcases our ability to innovate by offering a modern, subscription-based service that blends convenience with expertise. This not only sets us apart but also reinforces us as a leader in addressing our evolving customer needs. By helping homeowners achieve beautiful yards with ease, Ace YardRx strengthens the bond between our retailers and their neighbors, ensuring customers view Ace as their trusted, go-to resource for yard care and beyond.
