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Do it Best is reinforcing its leadership in the farm and ranch category by delivering innovative solutions and dedicated support to its members. With strategic partnerships, expanded product offerings and a deep understanding of member needs,
Do it Best is committed to delivering value and driving growth in a competitive market.
“We’ve differentiated ourselves by leveraging our import programs and vendor partnerships to offer the best pricing and margins in key areas like fencing,” says Do it Best Merchandise Manager Laci Scheib. “Our goal is to ensure that our members, whether focused on ranching or farming, have the tools they need to thrive.”
Tailored Solutions for Every Member
Do it Best takes a personalized approach to the farm and ranch category, prioritizing the specific needs of its members. This hands-on approach is complemented by the development
of regional programming designed to meet the unique demands of different markets.
For members focused on ranching, Do it Best offers specialized support in categories like fencing and livestock supplies, while those involved in farming can benefit from an expanded range of
poultry and livestock feed, including new product options added to warehouses to better serve both urban and rural farmers.
“We actively engage with our members to understand their businesses and provide the tailored support they need,” Scheib says.
Expanding Product Lines to Drive Growth
To further strengthen its farm and ranch category, Do it Best has expanded its pet supplies department by adding over 400 SKUs and 12 new vendors. This expansion positions Do it Best as a one-stop shop for members, complete with 35 new planograms designed to optimize
in-store marketing displays.
This strategy also underpins aggressive growth targets, including a 3.5% year-over-year increase in volume across feeders, livestock, poultry, and fencing, plus a 4% year-over-year growth target for the pet supplies category.
“Our planogram-centric approach, combined with specialized vendor partnerships, ensures that our members have access to the most effective in-store marketing tools,” Scheib says.
Data-Backed Strategies for a Competitive Edge
Do it Best ensures that its product selections align with member needs by leveraging vendor data and direct feedback.
“By visiting stores and understanding what our members need, we’re able to offer basic and expanded programs that provide the most competitive pricing,” Scheib says.
As trends in hobby farming, beekeeping and other niche areas continue to grow, Do it Best remains committed to leading the Farm and Ranch category.
“Many members have thanked us for making this category a focus, and we’re excited to continue supporting their success,” Scheib says.
