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As part of its international strategy, Koelnmesse and its International Furniture and Interiors Fair (IMM Cologne) have entered into a strategic partnership with Colombia’s La Feria De Diseño Medellín, the leading design event in Latin America and The Caribbean. This year’s event, which takes place Sept. 19-21 at the Plaza Mayor in Medellín, Colombia, will be branded as La Feria De Diseño Medellín–Powered by IMM Cologne.
This will be the 11th year for La Feria De Diseño Medellín, which has become a mainstay for professionals, innovators and lovers of high-end design, architecture and lifestyle, providing a space to explore new trends and create new business relationships. The Latin American event will complement and expand the reach of the current IMM Cologne events and will also include show elements from spoga+gafa.
“I am delighted that we are investing our decades of experience from the shows here in Cologne from the portfolio living, contract and public spaces in an already established event in Colombia,” says Gerald Böse, CEO of Koelnmesse. “We are thus expanding our portfolio in this area with a strong foreign trade fair.”
Medellín is known for its ecosystem that combines innovation and culture, and La Feria De Diseño Medellín has come to be recognized for its focus on sustainability, innovation and inclusion, themes that are demonstrated in each event’s curated program of speakers, workshops and exhibitions.
“We are thrilled to announce our partnership with Koelnmesse, a global leader in the interior design sector, marking a milestone for our show,” say Eddy Karmona and Juana Montoya, owners of La Feria De Diseño Medellín. “Together, we will elevate standards in design, architecture, habitat and lifestyle across Latin America and The Caribbean. We look forward to welcoming every new exhibitor from all over the world who wants to be part of this success story.”
The 2024 show is expected to bring in more than 25,000 visitors from 31 countries and connect them with 270 domestic and international brands.
“We invite industry professionals, collaborators from academia and sponsors to take part in this unique celebration of lifestyle and innovation,” says Christian Guarín, managing director of Koelnmesse SAS in Colombia. “La Feria De Diseño Medellín – Powered by IMM Cologne is a unique platform in Colombia for global collaboration and the advancement of design and architecture. Let’s come together in Medellín to be protagonists in this constantly evolving story, where every detail, every item, plays a part in this exciting chapter in global design.”
copyright notice Photo: impression from the imm cologne – The interior business event 2024
