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Denver-based PRO Group, Inc., announced Monday that it is merging with Reliable Distributors, Inc.
Reliable Distributors, which is based out of Chicago and has more than 200 distribution centers across the country, is a marketing, merchandising and wholesale distributor group that will add 74 distributors and over $2 billion in volume to PRO Group.
Combined with over $3 billion in sales volume, 30 member distributors and 350 suppliers of PRO Group, the partnership is poised to provide marketing strategies and program support to help distributors and retailers continue to meet the competitive challenges of the marketplace.
“A key benefit resulting from this merger is that infrastructure costs will be spread over an expanded customer base that reduces channel costs and delivers expanded value to the groups’ member suppliers, distributors and their retail customers,” says Steve Synnott, president and CEO of PRO Group. “The combination of Reliable and PRO is a big win for the independent retailers the groups’ distributors serve.”
“We are excited to merge Reliable Distributors with PRO Group. Consolidation of the two groups will bring added synergies to both organizations throughout the purchasing, advertising and marketing areas,” says Allan Meyer, president of Reliable Distributors. “Both groups will benefit from the combined purchasing power, along with the expansion of the supplier program selections for all of the member distributors.”
Click here to read the full press release.
