Hardware Retailing The Industry's Source for Insights and Information
Combining shopping and entertainment stretches the boundaries of the typical shopping experience, and is known as shoppertainment – a trend that reflects the efforts retailers are making to differentiate both large and small businesses with memorable experiences.
Read more about the trend in the November issue of Hardware Retailing and take advantage of free materials we’ve created to incorporate shoppertainment into your business.
Download the discount dice and project bingo pages to turn in-store promotions into games.
Shoppers like making memories in locally owned stores, and they’ll make special trips for the experiences hometown businesses offer, according to Keith Vaughn, owner of Knoxville Mercantile in Illinois. While they’re at it, they’ll buy weed whacker string and nuts and bolts, he says.
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