Amazon, a leader in e-commerce, is now planting brick-and-mortar roots at Purdue University.
Amazon@Purdue is the first-ever staffed customer order pickup and drop-off location, which is housed in the Krach Leadership Center at Purdue University’s West Lafayette, Indiana campus, according to a press release by Amazon.
This new step by the company may be a way to expand presence in the educational textbook market, but it also becomes a catalog sales-style retail store in the place where students can easily access it, according to an article by TechCrunch.
Amazon Student and Amazon Prime members at Purdue will receive free one-day shipping on textbooks shipped to the West Lafayette campus, and they are also eligible for free one-day pickup on over one million items to the Amazon@Purdue location, according to the Amazon press release.
“The opening of Amazon@Purdue marks the next phase of the collaboration announced by Purdue and Amazon last August, where Amazon will return a percentage of eligible sales to customers that have activated the Purdue experience to the university, including sales to faculty, staff and alumni,” the press release says. “Purdue will use the proceeds for its student affordability and accessibility initiatives.”
While the Amazon@Purdue location is the first of its kind, more similar partnerships are expected to happen in the future, the TechCrunch article says.
To read the TechCrunch article, click here.
For more information about Amazon@Purdue, click here.