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In the home improvement industry, many operations are multigenerational family businesses with traditions that impact decision-making. Sometimes tradition and discomfort about change can get in the way of starting conversations about the future.
Hardware Retailing spoke with retail communications consultant Courtney Ramsey on how to get over the hurdle of starting those conversations.
Ramsey says addressing core issues impacting small businesses shouldn’t be delayed because of someone’s unwillingness to have the conversation.
While approaching difficult conversations head-on is challenging, it often leads to the best results for everyone involved. Take the next steps in communicating by reviewing Ramsey’s tips to communicate effectively during the process.
“Coaching leaders to success in communication all boils down to one thing: Getting them to actually have the conversation. Finding the courage to initiate the conversation is often the hardest part.” —Courtney Ramsey, Retail Communications Consultant
Be Vulnerable
Begin tough conversations by sharing your intent; it helps the other person understand where you’re coming from and can prevent a lot of miscommunication. State your true feelings about the situation and why you want to have a conversation. Invite the person to a conversation instead of telling them they are going to talk to you.
Start Discussions Early
Realize that you’ll never feel ready. No one wakes up one day with a new sense of confidence or feels ready to bring up difficult topics. You’ll always question the timing, but you have to take the first step and initiate the conversation. The longer you wait, the less time you have to do it right.
Know Your Audience
When it comes to having a difficult conversation, be aware that what the other person says could set off your emotions. Set a plan to maintain your composure if that happens. Be sure to also consider the other party’s feelings and be prepared to mitigate disagreements.
Focus on Commonalities
Discovering the common goals and strategies each party has for the business is a strong first step to smoothing out challenges. If you have different priorities, make a plan to talk about why those components are important to you.
