Two Ways to Take In-Store Price Comparisons to the Shelf

To compete against each other and online retailers, the big boxes are taking their price comparisons straight to the shelves with in-store signage and advertising. Independent retailers can also use this tactic. Here are two ways how:

• Look for opportunities to call out your prices on items where you might be better than the local competition. Consider advertising a price-matching guarantee to mitigate the effect of these direct comparisons.
• Utilize signage talking about the features and benefits of a different product from the one advertised. For example, to compete against online retailers, print off the Internet ad and write the shipping costs directly on the ad. Displayed next to similar product you stock, this strategy reminds customers of unforeseen costs involved in Internet sales.