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STIHL Announces New Vice President of Marketing

STIHL Inc.Eric Bjorling has named Eric Bjorling as vice president of marketing. In his new role, Bjorling will be responsible for leading the development of U.S. brand and retail marketing communications strategies, including national advertising programs, public relations, merchandising and national brand programs.

“We are excited to welcome Eric to Team STIHL,” says Chris Keffer, president and CEO of STIHL Inc. “It is an exciting time at STIHL as we expand our range of product offerings to include wheeled goods and even more battery-powered tools. Eric’s wealth of experience and innovative mindset will undoubtedly contribute to our continued success. We look forward to the expertise he will bring to our dynamic team.”

Bjorling brings over 18 years in various marketing leadership positions. His previous responsibilities extended to overseeing marketing strategies and an extensive network of over 1,700 independent retailers across the U.S.

“I am truly honored to join STIHL, a company renowned for its commitment to quality and innovation,” Bjorling says. “I am eager to contribute to the growth of the company and help shape future marketing strategies. I look forward to collaborating with the talented team at STIHL to elevate the brand to new heights.”

About Jacob Musselman

Jacob is the content coordinator for Hardware Retailing Magazine. A lifelong Hoosier, Jacob earned a B.S. in journalism and telecommunications with a minor in digital publishing from Ball State University. He loves making bagels, going to farmers markets with his wife Hannah and two dogs and watching Formula One.

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