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Snapchat Resources: Using the App for Business

Snapchat isn’t just for teenagers anymore. The photo- and video-sharing app was released in September 2011. Since then, the social media platform has continued to grow in popularity among millennials.

In the March issue of Hardware Retailing, we introduced the basics of Snapchat and how you can use it as a marketing tool for your business. Read the article here. Here are some additional resources you can use to learn more about Snapchat from experts across the web.

Resources on How to Use Snapchat

5 Steps to Getting Started on Snapchat, Entrepreneur

How to Use Snapchat for Business, Social Media Examiner

How-to Videos and More, Snapchat’s YouTube channel

Snapchat for Business: The Ultimate Marketing Guide, Hootsuite

The Beginner’s Guide to Snapchat, Mashable

The Quick Guide to Using Snapchat for Business in 2016, Entrepreneur

Case Studies and Examples from Retailers

How Lowe’s Uses Social Media to Make How-to Content Fun, Digiday

4 Retailers Who Are Killing It On Snapchat and What You Can Learn From Them, Shopify Blogs

10 of the Best Brands on Snapchat Right Now (And Why They’re So Great), Hubspot

Analysis: How Brands Are Using Snapchat Effectively, RetailWeek


Click here to find out why Snapchat can be an asset to your social media presence.

About Hilary Welter

As marketing and research coordinator, it’s Hilary’s duty to keep retailers informed about NRHA products and services and to help coordinate industry research projects. Additionally, Hilary is the voice behind NRHA’s and Hardware Retailing’s social media accounts. She appreciates a good book, spicy food, well-made horror films, craft beer and exploring new places near and far.

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