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Orgill Subsidiary Tyndale Advisors Names New President

Tyndale Advisors, the wholly owned subsidiary and marketing arm of Orgill Inc., has announced the promotion of Jim Rivas to president. The change represents a strategic pivot toward prioritizing growth and innovation, both within the company and for the clients it serves.

In his most recent role as the director of retail technology at Orgill, Rivas helped move the company to the forefront of industry innovation. He also managed Orgill’s retail operations and technology solutions consulting.

“Jim brings a wealth of leadership experience in home improvement retail operations,” says Boyden Moore, Orgill president and CEO. “His passion for home improvement and commitment to helping people are evident in his proven track record of building high-performing teams. Jim’s strategic vision, coupled with a deep understanding of industry trends, make him ideally suited to lead Tyndale Advisors to new heights.”

Additionally, Rivas played a pivotal role in the integrated e-commerce program rollout at Central Network Retail Group (CNRG), another Orgill subsidiary, contributing to the company’s technological advancement nationwide.

“During Jim’s time working with CNRG, I was a first-hand witness to the insights and vision he brings to the projects and programs he works on,” says John Sieggreen, Orgill’s executive vice president of retail and CNRG’s president. “Our entire operations leadership team at CNRG has an immense amount of respect for Jim and his skill set. I am confident he will help take Tyndale to the next level for Orgill and our customers.”

Along with his recent contributions at Orgill, Rivas brings 25 years of home improvement and retail management experience and has held numerous senior leadership roles within the lumber and building materials space.

As the vice president of Friedman’s Home Improvement, a prominent large-format retailer in Northern California, Rivas led the organization with a strategic vision and commitment to excellence, leveraging his certification in retail management from the North American Hardware and Paint Association (NHPA) in partnership with Butler University and Ball State.

He began his career in home improvement with a decade-long tenure at Home Depot during a period of unprecedented growth.

“I am very excited to lead Tyndale Advisors and help support independent retailers in successfully operating their businesses and growing their brands,” Rivas says. “I am joining a strong team, and I look forward to fostering a culture of excellence and innovation that empowers our team and customers to reach new heights of success.”

Tyndale Advisors engages with retail clients of all sizes to help them operate and improve their businesses. The company’s team of experts specializes in the development of retail technology, digital advertising and integrated marketing, and is also equipped to provide management and infrastructure to meet client needs. The breadth of the Tyndale suite of services makes Rivas, with his combination of operations and technology experience, particularly well suited for his new role.

About Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

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