Hardware Retailing The Industry's Source for Insights and Information
CFI Group has published its Retail Satisfaction Barometer, which reveals consumer expectations during the shopping process, specifically noting the popularity of mobile technology. The report uncovered that the use of mobile applications for shopping purposes doubled in the past year, with 41 percent of consumers actively using mobile apps while shopping.
The study found that 67 percent of 18–34 year-olds use mobile apps during their shopping experience. While millennials are typically the focus of retailers’ mobile efforts, the survey suggests they may want to look again: Most consumers of all ages indicated that they have two to four shopping apps installed, proving that mobile isn’t a generational-only trend.
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