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Improving the Customer Experience

Surveys are a great way to get feedback from customers, but sometimes the questions provide ambiguous answers rather than specific, helpful advice. An article from Retail Customer Experience highlights six questions to ask your customers that will provide valuable feedback your business can act upon. Instead of asking, “How was the checkout process?” ask, “What can we do to improve the checkout process?” These simple changes in customer surveys will allow you to truly listen to customers needs and wants and make changes in your store to satiate these needs.

Nothing is more appeasing to a customer than knowing their concern has been heard and changes have been made.

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About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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