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Home Hardware Stores Limited will turn 50 next year, and the company plans to play up the milestone in a big way. Promotions will take place at both the consumer and retailer levels, while a new e-commerce initiative will be rolled out.
“We’re doing some very interesting things for our 50th, including an ‘Ode to Ownership,’ which will start with TV,” says Jack Baillie, Home Hardware’s marketing director. The promotion will celebrate the independent retailer. “Then, in early 2014, we’ll be covering all the bases—TV, fliers and digital.” The messages will celebrate the company’s history, “but focus on the future, as well,” Baillie says.
Baillie confirmed Home Hardware would launch an e-commerce site next year, one that will enable shoppers to buy online and pick the products up in-store. The program is currently being tested in select stores across the country. “It will just supplement our business—for people who only like to buy online and for smaller stores that don’t have the full assortment,” he says.
He adds the company will roll out some “big national events” later in the year, but wouldn’t reveal any more details.
