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Home Depot Drives Focus on E-Commerce

For decades, Home Depot excelled at the traditional retail model of growing by adding new locations. But the home improvement chain is making a hard turn toward the Internet in the face of changing shopper habits and fast diminishing returns from new store openings, according to a Wall Street Journal article.

This year, the home-improvement chain will open two distribution centers and just one store. The move is a stark signal for an overbuilt industry that may be witnessing a permanent drop in shopper traffic, even in the middle of a housing recovery that is boosting sales.

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About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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