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Wholesaler Central: Independent Distribution: In It for the Customer

There is no arguing independent distribution has a large impact on the hardlines industry. HDA’s large network of over 60 independent distributors serve all 50 states, portions of Canada, Mexico and the Caribbean and drive a network with $7 billion in purchasing power.

What truly sets independent distribution apart, however, is that despite servicing every corner of the country and international partners, there is no customer left behind. Independent distribution operates in a space that allows for attention to quality, adjustments to stocked product and a focus on retailers that allow them to nimbly react to the needs of their communities.

To a small or midsize independent retailer focused on growing their business, the benefits of working with an independent distributor are high. These distributors are able to reach smaller markets but offer product found in mass retailers in large markets. In addition to the competitive
pricing and quality, retailers are unlikely to face mandatory purchasing requirements and added administration fees, while receiving personalized services and the benefits of strong manufacturer relationships that drive business growth on multiple levels.

In addition, this customer-focused approach means dealer customers have a voice and the freedom to run their business in a way that serves their geographic region. Independent distributors have the ability to tailor their stock mix to satisfy demands ranging from weather conditions and seasonal changes to regional trends in home improvement and construction. Dealers have the ability to request new items, vendors or categories they feel will be beneficial to their business, keeping them flexible and responsive to an ever-fluctuating marketplace.

As customer demands continue to evolve and technological advances impact the way consumers shop, independent distributors are uniquely poised to offer product, services and competitive pricing that drive growth among an increasingly valuable segment of the economy: local businesses. Like any industry, consolidation of distributor companies may impact the landscape of the hardlines industry but the focus on small markets and family-owned values and ideals will
always have a place among independent dealers.

Consumers are hungry to shop local, support their neighbors and support businesses offering unique products catered to their region and needs. Purchasing from an independent distributor is yet another way to “shop local” and to reiterate that small, local businesses have an important role to play in both the national economy and their small communities.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor and has served as senior editor and now managing editor. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, coaching basketball, going to concerts, boating and cheering on the Cleveland Guardians.

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