What Twitter’s Rebrand to X Means for Social Media Marketing

In the world of social media platforms, one popular channel has undergone a rebrand and name change. Tesla CEO Elon Musk bought Twitter in 2022, and in 2023 he changed the company’s name to X Corp. and the social media channel’s name to X.

The biggest changes for social media marketers and X users include the platform’s blue bird logo being replaced with an X logo and Musk asking that tweets now be referred to as x’s.

If X is part of your operation’s social media strategy, here are some other recent changes to how users interact with accounts on the platform. 

X Subscriptions

X users have the option to purchase subscriptions to people and businesses they follow on the platform. Subscriptions offer bonus content, exclusive previews, subscriber-only spaces, a Subscriber badge and other perks. If an X account offers a subscription, it will include a “Subscribe” button on their profile. Each X creator sets the monthly price of their subscription by choosing from one of the X pre-set price points. 

X Premium

In order to receive the blue check mark that indicates an account is verified and legit, an X user must have an active subscription to X Premium. Along with being an X Premium account, to receive the blue check mark the account must have a display name, profile photo, confirmed phone number and have no signs of being misleading or deceptive.  

The X Premium subscription also comes with access to special features, including being able to edit a post within one hour of posting, 50% fewer ads in the account’s newsfeed, prioritized rankings in conversations and search, text formatting in posts and the ability to use up to 25,000 characters in a post, rather than the standard 280 characters Twitter, now X, is known for. 

Verified Organizations

Offered to businesses, government entities and nonprofits, the Verified Organizations service provides a gold check mark instead of a blue check mark, which allows users to know the account is an official organization. Verified Organizations also have access to affiliation badges, premium support and impersonation defense. 

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