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Walmart Makes Changes to Free Shipping Policy

Walmart is ending its free shipping subscription program ShippingPass in favor of a free two-day shipping policy for purchases of $35 or more for all customers, reports USA Today.

The big-box retailer will end the subscription program, known as ShippingPass, and will lower the threshold for free shipping from $50 to $35, according to the article. Walmart will also shorten the shipping timeframe for orders that qualify for free shipping from four to six days to two days, says USA Today.

“In today’s world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it,” says Marc Lore, president and CEO of Walmart U.S. e-commerce in the company press release announcing the change.

Walmart launched ShippingPass in 2015 as a competitor to Amazon Prime, according to USA Today. A ShippingPass subscription cost $49 per year, about half the price of an Amazon Prime subscription, which is $99 per year, according to the article. Both programs offered consumers unlimited free two-day shipping.

In July 2016, Walmart promoted a 30-day free trial of ShippingPass to compete with Amazon’s Prime Day, a day that the e-commerce retailer offers steep discounts on items throughout the site.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor and has served as senior editor and now managing editor. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, coaching basketball, going to concerts, boating and cheering on the Cleveland Guardians.

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