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Walmart Grow with US

Walmart Launches Program for Small Businesses

Walmart recently announced its new training program for small businesses, Grow with US. The program is aimed at providing small U.S. businesses with training, mentorship and resources needed to grow their business with Walmart. 

“Small businesses play a powerful role in bringing unique products to market to help meet the diverse needs of customers and communities nationwide,” says Walmart president and CEO John Furner. “In fact, over 60% of Walmart U.S. suppliers are small businesses.

Grow with US is a voluntary, four-step program that gives small businesses access to Walmart’s Supplier Academy, a program that offers e-learning for small businesses and Walmart’s product discovery opportunities, like U.S. Open Call, Walmart’s RangeMe product discovery tool or Walmart Marketplace. Program participants also have access to mentorship opportunities and financial support through Walmart’s Early Payment Program and Bridge Marketplace.

Walmart also announced applications for its annual Open Call event will open June 24. The event offers U.S.-based small- and medium-sized businesses the chance to pitch products made in the U.S. directly to Walmart and Sam’s Club merchants.

About Annie Palmer

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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