Hardware Retailing The Industry's Source for Insights and Information
According to a recent Forbes survey done in conjunction with Talker Research, internet usage among Americans is shifting in several significant ways. The survey found that internet usage has made a move from mainly desktops to mobile devices with nearly one-third of Americans exclusively using their smartphones to access the internet.
The other major shift has been the use of social media as a search engine instead of relying on traditional search engines like Google, with 24% of Americans using social media to search online. Generation Z is using Google 25% less than Generation X, and the study shows a 30% decline among Generation Z in using traditional search engines for brand discovery.
With these shifts in digital preferences for brand discovery and searching for information, it will become even more critical for businesses to have a robust online presence, including social media channels and websites that are mobile optimized.
Read all the results from the study here and discover best practices for improving your digital strategy below.
