Hardware Retailing The Industry's Source for Insights and Information
True Value Co. has received the inaugural “ESG and Community Award” from Allergy Standards, an international certification leader in healthier indoor environments. The award recognizes True Value’s commitment to environmental, social and governance (ESG) principles, as well as the company’s dedication to community development.
For the last six years, True Value has undergone the rigorous certification process with Allergy Standards and its partner Asthma and Allergy Foundation of America to earn the distinction of labeling its paint asthma & allergy friendly® certified. During this time, True Value’s award-winning paint has been used at hundreds of schools, youth centers, Boys & Girls Clubs and Habitat for Humanity projects, in addition to millions of homes.
“It’s a privilege to lead remarkable teams and to partner with community-focused independent retailers all dedicated to the highest quality paint and ensuring it is easily accessible to those who need it,” says John Vanderpool, senior vice president of True Value Manufacturing. “Your home should reflect your family’s life, from scratch-resistant finishes and the latest colors to environmentally safer formulas. EasyCare paint gives every homeowner the confidence they are using a healthier product for their indoor spaces where all of us are spending more and more time with loved ones.”
True Value partners with its stores to donate or sell low odor, low VOC, asthma & allergy friendly® certified paint in 2,000 communities around the world. In addition to its commitment to the environmental and safety standards of manufacturing EasyCare paint, True Value is dedicated to using its paint to serve good causes. This includes its Painting a Brighter Future program, which provides 20-gallon paint grants to schools and youth-focused spaces, including Boys & Girls Clubs. EasyCare paint has also been used to turn houses into homes through Habitat for Humanity projects, including the 2023 Carter Work Project.
“True Value’s dedication to validating their paint to independent scientific standards empowers consumers to make easy, informed decisions for healthier indoor environments,” says Dr. John McKeon, founder and CEO of Allergy Standards. “Their commitment to meaningful community support and promoting healthier buildings for all aligns perfectly with the mission of the Certification Program, and I am thrilled to celebrate their continued hard work. True Value couldn’t be more deserving of this award.’’
