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true value spring reunion

True Value Announces 2024 Spring Reunion Dates, Focus on Retailer Growth

True Value announced its 2024 Spring Reunion will take place Feb. 2-4 at the Ernest N. Morial Convention Center in New Orleans. The event will highlight several of the key investments True Value has recently made and will be making in 2024 to support independent retailers’ growth.

The wholesaler addressed the following investments it has made so far in 2023:

  • $10 million on opening new stores and refurbishing existing stores.
  • New space-planning software, enabling retailers to better optimize their retail space and support the rollout of the company’s transformative assortments.
  • Launching a proprietary retail price optimization program to grow gross margin dollars while lowering the time and effort spent on pricing.

Looking ahead to 2024, the True Value announced a $20 million investment in state-of-the-art order management and warehouse management systems. These systems will provide more accurate inventory counts and improved ability for retailers to reserve the inventory they want for their stores.

Additionally, 2024 will mark the launch of the wholesaler’s new brand marketing campaign, driven by the tagline “Here for You, True Value.” The campaign will run at the national level with local support.

“Our unwavering focus remains on partnering with retailers to help grow their businesses while making it easier for them to work with us,” says True Value CEO Chris Kempa. “Despite the challenging economic environment we’re all facing, our core strategies around this are yielding strong results. The industry-leading programs we are implementing, from pricing to brand investments, are just a few examples of how we equip our hardware stores with the tools they need to best serve their local communities.”

2024 Spring Reunion Schedule of Events

The show floor will open at 8:15 a.m. on Friday, February 2, after the General Session company update from senior leadership, and closes at 1 p.m. on Sunday, February 4. The Reunion ordering window for retailers will run through March 3. Click here for more information on True Value’s Spring 2024 Reunion.

Read Hardware Retailing‘s report on the Fall 2023 Reunion here and read an exclusive conversation with True Value senior vice president of marketing Kelly Megel here.

About Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

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