Trex Expands Sports and Entertainment Presence With American Century Championship Sponsorship

Trex^® recently announced it is expanding its presence in sports and entertainment through sponsorships of the American Century Championship and Golf Channel’s Big Break x Good Good Presented by Golf Galaxy – two of golf’s most recognizable properties. Together with its recently announced engagement with lifestyle icon Martha Stewart, Trex aims to connect with homeowners through bespoke collaborations with the most influential personalities and platforms in home, lifestyle, entertainment and culture.

“Sports fandom today is no longer limited to a single event or broadcast,” says Jodi Lee, senior vice president of marketing for Trex Company. “It’s a fully integrated, continuous experience that spans streaming, social media, creator content and real-life gatherings. These sponsorships allow Trex to engage with fans across that entire ecosystem, while reinforcing our role in creating the outdoor spaces where people come together to watch, support and celebrate their favorite teams and players.”

Widely regarded as the nation’s premier celebrity golf tournament, the 37^th annual American Century Championship will take place July 8-12 at Edgewood Tahoe Golf Course in Lake Tahoe. The event will bring together more than 90 stars from the worlds of sports, entertainment and media, including Stephen Curry, Nate Bargatze, Miles Teller, Colin Jost, Ray Romano, Annika, Carson Daly and Charles Barkley.

“The American Century Championship is one of the great outdoor events in America with 80,000 fans flocking to Edgewood Tahoe Golf Course on the shores of spectacular Lake Tahoe,” says Gary Quinn, vice president, programming & general manager, owned properties at NBC Universal. “The celebrities, the golf and the weather provide a perfect backdrop for Trex and its message of socializing and community.” 

As the event’s official composite decking sponsor, Trex will have a strong presence throughout the tournament, engaging attendees, participants and viewers across multiple touchpoints. The activation includes on-course branding, exclusive hospitality experiences and a dedicated product showcase called “The Trex Hub,” where players and spectators can experience the durability and aesthetics of Trex decking and railing firsthand. Trex will also receive prominent brand visibility through tournament coverage on NBC Sports and Peacock.

“The American Century Championship offers a unique opportunity to reach consumers through one of the most entertaining and widely watched events in golf,” Lee says. “Its blend of sports, celebrity and lifestyle personalities and content fits perfectly with our brand and provides an ideal platform to showcase the performance, beauty and versatility of Trex products.”