Tips to Elevate Your Outdoor Furniture Merchandising

Outdoor merchandising is one home improvement category that can truly be enhanced when your team is committed to enhancing your merchandising.

Read how two retailers are perfecting their outdoor furniture category in the February 2020 issue of Hardware Retailing. Browse the photo gallery below to see examples from their stores to inspire your next merchandising push.

At Palm Springs Ace Hardware, Michael Gricus and his husband Jay Jones oversee the outdoor furniture department. They balance industry trends against direct knowledge of what local customers want.
Jones doesn't shy from using the holidays as inspiration for his merchandising projects.
Hanging outdoor furniture cushions and mats can create an eye-catching design in your store.
Succulents are proving popular among younger customers. Add real and artificial selections to your department to gain traction.
The outdoor furniture department presents opportunities to capture sales in adjacent categories, including housewares.
Gricus says Jones' innate eye for merchandising are the store's secret weapon.
At Fruehauf's in Westminster, Colorado, president and CEO Mariah Maydew bolsters her merchandising with teamwide training.
A brick facade running along one wall of the store adds a comfortable, backyard quality to the showfloor.
Maydew says it's important to let customers feel at home. Keep outdoor furniture pieces accessible and encourage shoppers to try them out.
Maydew also uses realistic plastic food to help customers imagine the outdoor furniture pieces in use.
At Fruehauf's, the team also sells windchimes and other items to perfect every outdoor space.
Maydew uses products from local vendors to diversify her inventory.

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