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Target Q1 2025 financials

Target Reports 2.8% Decrease in Net Sales for Q1 2025

Target Corporation released its financial results for Q1 2025.

Net sales in the first quarter were reported at $28.8 billion, down 2.8% from Q1 of 2024 due to a decrease in merchandise sales. 

Comparable store sales decreased 3.8% in the first quarter, reflecting a 5.7% comparable store sales decline and comparable digital sales growth of 4.7%

Target reported net earnings of $1.04 million, a 10% increase from the first quarter of 2024. 

“In the first quarter, our team navigated a highly challenging environment and focused on delivering the outstanding assortment, experience and value guests expect from Target,” says Brian Cornell, Target Corporation chair and chief executive officer. “While our sales fell short of our expectations, we saw several bright spots in the quarter, including healthy digital growth.”

Targets guidance for fiscal 2025 changed slightly following Q1 2025. The company now expects a low-single digit decline in sales and adjusted earnings per share are expected to be around $7.00 to $9.00. 

During the Target Q1 2025 earnings call yesterday, Cornell noted the digital growth seen in Q1 was primarily driven by Target’s same-day delivery services. 

“Despite softer-than-expected sales and profit pressures in Q1, we saw momentum in key areas and made progress in further enhancing the shopping experience,” Cornell says.

About Annie Palmer

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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