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Tapping Into Pet Food Trends

Food trends aren’t just for humans, and many pet owners are looking for healthier, more natural and sustainable pet food options for their furry friends. Here’s a look at some of the recent pet food trends and products you can stock to appeal to that audience. 

Raw: Instinct Raw Dog Food comes in several flavors and varieties, is minimally processed and is made with real meat and non-GMO fruits and vegetables. 

Ancient grains: Stella & Chewy’s Grass-Fed Beef and Ancient Grains Recipe dog food is made from grass-fed beef and ancient grains like brown rice, pearled barley, oatmeal, quinoa and millet.

Sustainable: The Honest Kitchen’s pet foods are made entirely of plant-based ingredients and dehydrated, which minimizes their environmental impact and reduces shipping costs and greenhouse gas emissions. 

Made in the USA: TruDog offers both freeze-dried and raw food varieties and is manufactured and packaged in the U.S. All of the ingredients are also sourced in the U.S.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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