Building products marketing firm Venveo teamed up with The Farnsworth Group to survey 101 residential contractors on how their shopping patterns have shifted in the past year. The results offer valuable insight into what pros need. As monthly home starts …
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Understanding New DIY Shopping Preferences
Building materials marketing firm Venveo and market research firm The Farnsworth Group are releasing new data highlighting how DIY purchase behaviors have changed in the past year. After surveying nearly 1,000 DIYers, the insight into DIY purchasing and shopping preferences …
Read More »The Farnsworth Group Plans Webinar on COVID-19’s DIY Impact
Market research firm The Farnsworth Group is planning a webinar to explore how COVID-19 has impacted DIYers and their future projects. The online event will take place Thursday, April 23 at 2:00 p.m. EDT. The webinar will be hosted by …
Read More »Using Digital Strategies to Grow Closer to Customers
Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations. Zach Williams says how home improvement products are marketed, …
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