With just a few days left to shop before Christmas, National Retail Federation (NRF) vice president of industry and consumer insights Katherine Cullen shared some additional insights into Super Saturday, taking place Dec. 20. Earlier this week, NRF released its …
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Millions to Shop on Super Saturday
Around 157.2 million consumers plan to shop the last Saturday before Christmas, according to an annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. This estimate is up from 141.9 million shoppers last year, and …
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