Finding ways to kick their social media outreach up a notch has helped independent home improvement retailers across North America solidify contact with customers and make inroads with new shoppers. But scheduling your social media outreach shouldn’t be a daunting …
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Kick Your Social Media Outreach Up a Notch
Throughout 2020, home improvement retailers had to find new ways to engage their customers and boost sales. One of the key ways they achieved this connection was through digital interaction on some of the world’s biggest social media platforms. As …
Read More »Ace Hardware of Clarkston Offers Hope During COVID-19
When Jason Haley heard about the COVID-19 pandemic, he quickly took action. He ordered $40,000 in extra inventory to stock Ace Hardware of Clarkston, his store in Clarkston, Michigan. He assumed supply chain interruptions would make it challenging to keep …
Read More »Independent We Stand Promotes Local Shopping During COVID-19
Shop-local movement Independent We Stand is offering free resources to help small businesses keep sales strong during the impact of COVID-19. The organization recently released a list of five ways customers can support small businesses. Among the organization’s tips is …
Read More »Understanding the Power of Video as a Marketing Tool
As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …
Read More »How Retailers Are Using Instagram
NRHA follows and interacts with more than a thousand home improvement retailers via Instagram. Social media is a great tool for retailers to communicate with customers, so it’s easy to see why so many retailers are using it to stand …
Read More »3 Strategies to Handle Hiring in a Tight Job Market
Retailers across the country have expressed similar challenges when it comes to hiring long-term, qualified employees: It’s tough out there. According to the U.S. Bureau of Labor Statistics, in 2019, unemployment was the lowest it had been in 50 years. …
Read More »3 Steps for Launching a General Awareness Campaign
How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …
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